Strengthen the one skill AI can’t copy: your creativity
A year-long creativity experiment for change-makers who want sharper judgement, wider perspective and stronger creative thinking, built through weekly anonymous prompts
Try the four-week Test Lab experiment for free.
Designed especially for project leaders, consultants and other intrapreneurs
· Takes 20–60 minutes a week · Starts in June·
The Fax Club Experiment 1.0 helped founders improve their creativity.
Entrepreneurs are expected to have brilliant, fresh ideas: it’s pretty much the job description.
But what if you’re a consultant or project leader working to create magic within an existing organisation?
This experiment is for people inside organisations who already think a little differently: project leaders, change-makers, problem-solvers and intrapreneurs who want to be more creative, more widely known for their ideas, and more confident pushing boundaries. It’s for the mavericks who like an experiment, aren’t daunted by rough edges, and want a simple weekly practice that stretches their thinking far beyond their day job.
The Fax Club Experiment 1.0 was written entirely through anonymous weekly prompts.
More than theory: an active experiment
Most creativity or innovation programmes teach theory or offer a quick hit that fades fast. This is something else entirely. You’re stepping into a working experiment: innovation in action.
Responses are anonymous, giving you freedom to push past professional caution and explore your boldest ideas. Nothing is hidden behind NDAs: once the year is up and the book is published, you’ll have a perfect showcase for colleagues and future employers. And instead of a short workshop or a one-day high, this is a year-long cadence that builds creative range, perspective and confidence over time.
It’s designed specifically for intrapreneurs like you, working inside real organisations beset by a million constraints. Not founders with total freedom.
- You’ll stretch your creative thinking every week and start to see possibilities you’d normally miss.
- You’ll strengthen your reputation as someone with fresh ideas. Someone who sees things differently.
- You’ll build a body of work you can show (or keep private) that demonstrates your innovation skills.
- You’ll join a small, committed group of people across industries who are all sharpening their creative edge and who will help widen your perspective even more.
And your work may even be featured in the latest book in the series in an edition on fostering creativity within existing organisations. The original book of The Fax Club Experiment, with questions aimed at founders, became a bestseller in both the UK and US. It has become an essential creativity tool for entrepreneurs who need fast, perspective-shifting prompts that deliver results.
This intrapreneur experiment has been crafted by one of the original co-creators of The Fax Club Experiment book… and so far, the only person known to have completed both Fax Club 1.0 and Fax Club 2.0. As someone with 30 years’ experience across over £1 billion of complex projects, she saw the amazing potential in the original concept and wanted to create an experiment for the people she works with. People who quietly make the world a more wonderful place, sometimes against surprising challenges. The questions in The Experiment 3.0 are written specifically for people inside organisations: the people navigating constraints, politics, and delivery pressure every day.
Start your experiment today...
The Experiment 3.0
Experiment 3.0
Journal Edition
£75
- 52 curated questions, delivered weekly
- Community membership
- Potential to be included in the book
- Fund an experiment for 16-24 year olds
Less than taking me for coffee once a month
Experiment 3.0
Standard Edition
£400
- 52 curated questions, delivered weekly
- Community membership
- Guaranteed inclusion in the book
- Receive three copies of The Experiment 3.0
- Fund an experiment for 16-24 year olds
- Secret bonuses to be announced later
Simple, low-effort, low-cost method to becoming a published author
Experiment 3.0
Elite
Edition
£2000
- 52 curated questions, delivered weekly
- Community membership
- Guaranteed inclusion in the book
- Special VIP edition containing all your answers
- Receive five copies of The Experiment 3.0 plus three copies of your exclusive edition
- Fund an experiment for 16-24 year olds
- Special exclusive bonuses to be announced later
Every one of your answers in your own personalised edition
The cornerstones of the experiment explained by The 32, co-authors of The Fax Club Experiment
Why a full year? Many people worry about staying committed for a year. But it’s the continued practice that creates the change. Some of The 32, the co-authors of the original The Fax Club Experiment book, wrote weekly without fail. For them, the discipline was part of the experiment. Others wrote intermittently, either because life was life-ing or sometimes when there was a question that was too uncomfortable, too raw, for them to answer in the moment. Unexpectedly, many of us added or edited our answers at the end of the year. A testament to how much the experiment had changed us: by the end, we no longer thought or felt how we had at the beginning.
Why anonymous? You may wonder how anonymity helps. Many of us wondered that too. But counterintuitively, not knowing who we were brought us closer together as a community, without the unconscious biases we all have. It also gave us massive freedom to say what we truly thought and felt, to speak our most outrageous ideas out loud. It’s a freedom we don’t often get, especially in corporate life. Anonymity lets us be our boldest selves.
Do I qualify as a ‘change-maker’? It’s hard to imagine anyone that doesn’t create change somewhere in their lives. Whether that’s at work, within your family and friends circles, or perhaps in a community or voluntary setting, most of us influence and modify the world in which we operate. Sometimes it’s as small as switching the brand of coffee you use; sometimes it’s a far bigger evolution: it’s still ‘change’. Even the tiniest of incremental tweaks can build into the most meaningful of transformations.
This Experiment is unashamedly aimed at people creating change in a more traditional corporate project delivery environment, whether as an employee or as a consultant, but many of the questions could equally be applied to other situations. Whatever your role, if you consider yourself to be a change-maker, that’s good enough for us.
What are the questions? Ah, they’re a secret for now, only to be revealed during the course of the year. Some are reworkings of questions from the original Fax Club, but tailored for people creating change within organisations. Others are completely new. All are designed to make you take a fresh look at the work you’re doing, at how your team functions, and at your own beliefs and expectations.
Be patient: the surprise is part of the experiment.
Do I need a fax machine? The primary channel for this experiment is by email… though we’ll send you the questions by fax if you really want us to. But just because we’re using a digital form of communication, the slow, human-scale of the original experiment remains crucial. The weekly cadence gives you time to think, to sit with a question, and to deeply explore how you might answer it.
Will being more creative really make a difference? We can’t make any promises – after all, you need to put the work in – but from our experience with The Fax Club Experiment, yes! The thought experiments posed by the weekly questions gave us new problems to solve, where the biggest stakes were whether we’d post our answers in time, not whether we’d lose our jobs. Reading other people’s answers helped us see through fresh eyes. And the continuous cadence of new questions built an unexpected resilience, essential when you work in change.
Over the ten months and counting since we completed our experiment, members of The 32 have not only created a book from scratch, despite having no pre-existing skills, but also made changes in their personal and professional lives. Some have even started entirely new ventures.
Your time is precious. And so is your unique creativity.
Make them matter.
It’s hard to carve out time for creativity, it’s the nature of organisational life. Delivery pressure, meetings, firefighting and shifting priorities leave little space for imagination. Most workplaces reward efficiency, not exploration, so creative thinking gets squeezed out. This experiment gives you a protected structure that compensates for all of that. It removes the friction instead of asking you to be “more disciplined” in an environment designed to distract you.
AI is accelerating fast, and creativity is one of the few capabilities it can’t meaningfully replicate. Starting in June means you create new momentum just as everything starts to lag. And missing the start means waiting a full year. Places are intentionally limited. Most importantly, this mechanism only works through weekly micro-practice. Creative muscle builds through repetition. Every missed week is a missed rep. And because this is a beta cohort, it suits people who enjoy experimentation and don’t mind the occasional rough edge.
Hannah Verrall, one of The 32
I’ve spent 30 years inside complex, high-stakes environments, helping teams think clearly, design better and move faster. I co-created the original Fax Club book: selecting answers, completing the Herculean typesetting and publishing efforts, and even creating many of the illustrations.
I’ve created this version specifically for intrapreneurs and project leaders. I believe creativity isn’t magic or personality; it’s a discipline built through small, consistent practice to shift our perspective and widen our thinking.
If this feels like a strange experiment, you’re right!
But I can speak from personal experience that the effects are profound and long-lasting.
If you’ve got questions, grab me for a quick chat over a cuppa.
Most people don’t join an Experiment to “write a book”.
Yet they become published authors.
They join because they want to think better.
To make space for ideas that don’t normally survive the working week.
But something interesting happens over a year of weekly prompts.
You accumulate a body of thoughtful, original writing. Without ever sitting down to be a writer.
At the end of the experiment, selected contributions are curated into a printed book, published and shared as a collective work, with participants credited as contributing authors.
No pressure to perform.
Just honest thinking, published as a natural by-product of showing up.
For many, it becomes the first time their thinking exists somewhere tangible.
Bound. Shared. Visible.
Most people don’t join an Experiment to “write a book”.
Yet they become published authors.
The nitty gritty:
how it works
- You commit to a year-long creativity experiment designed for intrapreneurs.
- Each week you receive one carefully crafted, perspective-shifting question.
- You respond anonymously.
- It's an experiment in thinking, not writing: you might write your answer in as little as 20 minutes.
- Your answer is added into a shared pool where everyone learns from each other without hierarchy or job titles.
- The weekly cadence builds creative range, sharper thinking and a wider perspective.
- Depending on your edition, you’ll have guaranteed or selected representation in the published book.
- Option to get involved in the publication process, but unlike the original Fax Club, we've got you covered if you prefer to be more hands-off.
- And a portion of every place funds a youth version of the experiment, creating a legacy as you build your skills.
Ready to strengthen your creative edge?
Designed for internal change-makers · 20–60 minutes a week · Starts June
Or book a short coffee chat if you’d prefer to talk it through first.
Go to HannahVerrall.co.uk
© 2026 Hannah Verrall Limited, The Fax Club Experiment, Bramble Sky respectively. All rights reserved.